NBA superstar LeBron James has added another groundbreaking achievement to his long list of accomplishments. He has recently entered into an exclusive multi-year trading card partnership with Fanatics Collectibles, a division of Fanatics specializing in trading cards and collectibles. This partnership marks the end of his previous deal with Upper Deck, which concluded last year.
In a statement released by Fanatics, LeBron expressed his excitement about joining forces with the company. He emphasized his desire to create more memorable moments with his fans and celebrate the achievements of fellow athletes at the pinnacle of their careers. LeBron also highlighted the importance of recognizing both the significant and subtle milestones in the world of sports.
To kick off this partnership in grand style, Fanatics plans to release a special trading card featuring LeBron and his son, Bronny James. This exclusive card will be part of the highly anticipated 2023-24 Bowman University Chrome Basketball set, scheduled for release on January 19. The card will be a 1/1 on-card dual autograph, showcasing LeBron in his St. Vincent-St. Mary’s high school uniform and Bronny in his USC Trojans jersey. The set will also feature other notable players such as women’s college basketball All-Americans Caitlin Clark and Paige Bueckers, making it a must-have for collectors and fans alike.
Fanatics Collectibles CEO Mike Mahan expressed his enthusiasm for LeBron’s decision to join the Fanatics family. He aims to push the boundaries of the hobby and cultivate excitement among fans and collectors. In addition to LeBron’s signing, Fanatics is promoting the card release with a captivating video titled “Origin of Greatness,” narrated by James himself. The video showcases the early moments of various Fanatics athlete partners, underscoring the dedication and passion behind their incredible achievements.
LeBron’s partnership with Fanatics is a significant milestone for the company, as it follows a successful two-decade association between LeBron and Upper Deck. Upper Deck acknowledged their longstanding collaboration with LeBron, highlighting their efforts in building his brand into a highly valuable collectible. They also recognized the impactful work they have done together through the LeBron James Family Foundation. Upper Deck expressed gratitude for having LeBron as a part of their family and wished him success in his new endeavor with Fanatics.
With this exclusive trading card deal, LeBron James once again proves his ability to redefine the game, both on and off the court. Fans and collectors can look forward to a new era in the world of collectibles as Fanatics, with LeBron’s involvement, takes the industry to new heights.
