In a dynamic and thrilling merger of industries, McFarlane Toys, a revered name in the realm of collectibles, has formed an alliance with the Ultimate Fighting Championship (UFC), the eminent mixed martial arts organization on May 15, 2024. This groundbreaking partnership will see the creation of exquisitely detailed figures, immortalizing the iconic athletes of the UFC in both physical and digital formats.
The brainchild behind this collaboration, facilitated by UFC’s licensing partner, IMG, will be a series of 6-inch tall figures that intricately depict the essence and energy of the UFC’s most celebrated fighters and their unforgettable moments inside the octagon. These figurines will cater to both traditional collectors, who seek physical renditions, and virtual aficionados, who prefer digital collectibles.
Todd McFarlane, the renowned Founder and CEO of McFarlane Toys, voiced his enthusiasm for this venture. He expressed his enthusiasm saying, “The UFC has risen to the forefront as a premier brand in the sports world, captivating millions of fans worldwide with its electrifying events. Crafting authentic and detailed figures that embody the vigor and intensity of UFC matches is a thrilling prospect for us, and I am eager to witness these figures in the hands of our fans.”
Tracey Bleczinski, the Senior Vice President of Global Consumer Products at UFC, also shared her thoughts on this partnership, underlining the profound bond UFC enthusiasts share with the sport and their demand for authenticity in merchandise. Bleczinski stated, “Teaming up with McFarlane Toys, recognized for their expertise in crafting meticulous collectible figures, is a perfect match for us. We are excited to breathe life into our athletes in a manner that resonates with and is valued by our fans.”
The scheduled release for the new line of UFC collectible figures is in the fall of 2024, with the products poised to be accessible both online and at selected retailers worldwide. Fans will further have the opportunity to acquire digital merchandise through a designated platform at mcfarlanetoys.digital, ensuring a seamless fusion between tangible collectibles and digital assets.
This revolutionary collaboration promises to enrich the collectible experience for UFC devotees, offering them a fresh avenue to engage with their beloved athletes and to revisit the thrill of the UFC arena through premium, collectible figures that encapsulate the essence of their favorite moments.
