The sports world is set abuzz as Reebok and Panini America make their mark with the latest offering in their collaborative series—a special collection paying homage to the legendary Emmitt Smith. This unique partnership between the powerhouse brands celebrates Smith’s legacy through a fusion of specialized sneakers and collectible sports cards, creating a one-of-a-kind blend of sportswear and memorabilia that’s sure to captivate fans and collectors alike.
Kicking off on June 10, 2024, in the vibrant city of Boston, the unveiling of the Emmitt Smith collection marks a significant milestone in the partnership between Reebok and Panini America. Building on the success of their previous ventures that seamlessly intertwined iconic footwear with the allure of trading cards, this latest release showcases a range of revamped classics and innovative designs inspired by the football icon himself.
The collaboration between Emmitt Smith and Reebok traces its roots back to 1993 when Smith first lent his name to the brand’s “Preseason” turf shoes. Fast forward to 1996, and Smith’s signature ES22 model was born, a cutting-edge design tailored to his unique playing style and athletic prowess. In a subsequent move that further solidified his presence in the collectibles realm, Smith joined forces with Panini America in 2009, coinciding with the debut of the highly esteemed “Prizm” sports card brand in 2012, acclaimed for its glossy opti-chrome finish and sought-after inserts.
The Emmitt Smith collection is an ode to this remarkable journey, featuring three distinct sneaker designs that draw inspiration from the beloved Prizm card series:
1. Preseason ’94 Low “Purple Prizm”: Priced at $120, this rendition flaunts a striking purple, white, and black colorway with a leather upper and Prizm-themed accents.
2. Preseason ’94 “Gold Prizm”: Offered at $140, this model boasts a dazzling gold aesthetic and premium enhancements reminiscent of Panini’s Gold Prizm cards.
3. ES22 “Color Blast”: With a price tag of $200, this patent leather iteration in white showcases a vibrant midsole and Prizm detailing, mirroring the exclusivity of Panini’s “Color Blast” cards.
Moreover, every purchase of the “ES22 Color Blast” sneaker will be accompanied by a special edition Emmitt Smith trading card crafted in collaboration between Panini and Reebok. These cards not only honor Smith’s illustrious career but also feature a range of rare card parallels that collectors will undoubtedly covet.
Excitement for this groundbreaking “Reebok x Panini Prizm Preseason” collection abounds, as the fusion of sports heritage with contemporary collectibility opens up a world of possibilities for fans worldwide. Scheduled for a global release on June 14, 2024, the collection will be available at Reebok.com and select retailers, inviting enthusiasts to partake in the legacy of Emmitt Smith through this exceptional offering. This release follows the resounding success of the initial collaboration with basketball star Allen Iverson back in 2022, further solidifying the enduring appeal of combining sports, fashion, and collectibles in a seamless blend.
With an array of base, inserts, and special promos in varying designs and limited editions, the Emmitt Smith collection promises a veritable treasure trove for both sneaker aficionados and card collectors alike. From shimmering royal blues to coveted gold vinyls, each piece in this collection encapsulates a unique blend of style, heritage, and exclusivity that sets it apart in the world of sports-inspired fashion and collectibles. Don’t miss your chance to own a piece of history with the Emmitt Smith collection by Reebok and Panini America—a celebration of greatness that transcends the boundaries of time and fandom.
So, gear up, get your hands on these exclusive pieces, and immerse yourself in the legacy of a true sporting icon with the Emmitt Smith Sneaker and Card Collection—a fusion of style, nostalgia, and collectibility like no other.
