Richmond Football Club (RFC) is making waves in the world of sports merchandise with its recent partnership with Fanatics, a renowned digital sports platform. The collaboration between the 13-time AFL Premiers, RFC, and Fanatics is set to transform the global fan experience of Tigers supporters by offering them an array of officially licensed merchandise like never before.
The core of this collaboration revolves around the launch of an updated online store and a revamped in-person club shop that boasts an extensive selection of Richmond merchandise. From guernseys to training wear, headwear, and fan apparel, fans can now access the most diverse range of merchandise under one roof. The exclusive operation of the Roar Store at Punt Road by Fanatics adds a touch of sophistication to the shopping experience for Tigers supporters.
The newly designed online Roar Store is powered by Fanatics’ cutting-edge Cloud Commerce Platform (CCP), promising Tigers fans a seamless and superior shopping journey. With high-resolution product displays, a user-friendly checkout process, multilingual options, and instant updates on new merchandise, the platform ensures an unparalleled shopping experience for fans browsing from their desktops or mobile devices.
Fanatics’ expansion in Australia gained momentum with a significant league-wide agreement with the AFL last year, a move that has now culminated in partnerships with prominent sports entities like the Essendon Football Club and Rugby Australia. The collaboration with RFC marks another milestone for Fanatics in Australia, reinforcing its commitment to delivering top-notch sports merchandise experiences to fans across the country.
Dino Imbriano, the General Manager – Consumer Business at Richmond Football Club, expressed his enthusiasm for the collaboration, highlighting the club’s dedication to engaging fans globally. He emphasized the strategic choice of partnering with Fanatics, a global leader in the retail space, to elevate RFC’s merchandise offerings and enhance the overall fan experience.
Tyler Emsden, Director of Business Development, Australia & New Zealand at Fanatics, echoed Dino’s sentiments, emphasizing the shared values of excellence and fan-centric approach that bind RFC and Fanatics together. He underlined the collaborative effort between Fanatics’ Melbourne team and RFC to ensure that Tigers fans worldwide receive exceptional service and access to a diverse range of merchandise that allows them to showcase their support for the Yellow and Black.
The partnership between Richmond Football Club and Fanatics is poised to set a new benchmark in sports merchandise retailing, promising Tigers fans a global shopping experience like never before. With an extensive range of officially licensed merchandise and a commitment to enhancing the fan experience, this collaboration is set to revolutionize the way fans connect with their beloved team, both on and off the field.
